Cracker Jack caught the attention of one health-focused consumer advocate group recently, when it announced that it plans to release a new caffeinated product, Cracker Jack'D.
The Center for Science in the Public Interest urged the company to refrain from releasing caffeine-charged snacks, claiming the products are dangerous to children.
The nonprofit calls out Cracker Jack'D, along with Kraft's caffeinated MIO Energy and Jelly Belly's caffeinated "Extreme Sport Beans" as heralds of "a new craze in which manufacturers add caffeine itself or coffee to more and more varieties of food and beverages," the group said in a press release.
Frito-Lay spokesman Chris Kuechenmeister told the Boston Globe that Cracker Jack'D is not for children. "Cracker Jack'D is a product line specifically developed for adult consumers and will not be marketed to children," he said. "The package design and appearance are wholly different from Cracker Jack to ensure there is no confusion among consumers.